New development and publishing division to solidify Wargaming’s position in the mobile market
October 20, 2015 — Wargaming today announced WG Cells, a new publishing and development division that will focus exclusively on mobile titles. It will be strategically led by Wargaming management team veteran Marat Karpeko and operationally headed by industry veteran David Bluhm, previously CEO of DropForge Games.
The mobile success of World of Tanks Blitz, a title with over 35 million downloads, served as the catalyst that spawned WG Cells. The game provided Wargaming with invaluable insights and experience in the mobile gaming business, title development and publishing. To further leverage Wargaming’s unique resources and expertise, WG Cells includes development studios in Seattle and Kyiv, and will be gradually expanding its presence in key regional mobile markets to fully capitalize on the rapid and unprecedented growth of the mobile gaming sector.
“Wargaming is committed to developing a strong mobile gaming business as one of our major pillars of our corporate strategy,” said Victor Kislyi, CEO of Wargaming. “We understand that the mobile market is massive and has even greater potential. WG Cells allows us to take advantage of this market, provide great games and expand our product scope.”
“It’s very exciting to bring the full force of Wargaming’s brand, expertise, know-how, and resources to the fast growing mobile games market,” said David Bluhm, Head of WG Cells U.S. “Wargaming has already created world-class games for every major gaming medium, and WG Cells will help further bolster the company’s mobile offerings with some outstanding titles.”
WG Cells’ portfolio includes several new iOS games:
- Loot & Legends, a highly rated strategy/role-playing game that was named Editor’s Choice by Apple’s App Store last August and currently available on Apple iPad
- Fantastic Plastic Squad, developed by Pound Sand studios, launching this year; a third-person shooter set in the 1980s, which was featured on Apple TV at the Apple Special Event, September 2015
- Smash Squad, a role-playing game with a physics-based battle mechanic set to launch in 2016
To learn more about WG Cells, visit the website:
About WG Cells
WG Cells is the publishing and development division of Wargaming that focuses exclusively on mobile titles. It capitalizes on the rapid growth of the mobile market, which occupies a significant share of the gaming industry. WG Cells is headquartered in Cyprus and operationally centered in Seattle. It includes a development studio in Kyiv and will expand its presence in key regional mobile markets in future.
This division’s portfolio includes: Loot & Legends, a highly rated strategy/role-playing game, and Fantastic Plastic Squad, a mobile shooter set in the 1980s, featured on Apple TV at the Apple Special Event, 2015. WG Cells’ newest title Smash Squad is a role-playing game with a physics-based battle mechanic developed by the Seattle Cell, set to launch in 2016.
Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped over 10 titles. Currently, Wargaming is focused on its team-based MMO war series dedicated to the mid-20th century warfare that will include the tank warfare title World of Tanks, the flight combat World of Warplanes, and the naval World of Warships. The three intertwined titles will form a common gaming universe integrated within the portal www.wargaming.net.
As part of its multiplatform line-up, the company has introduced World of Tanks on Xbox and World of Tanks Blitz on mobile and tablet. Launched in 2014 and 2015, World of Tanks on Xbox introduced epic tank-on-tank battles to console gamers and offers the first cross-platform gaming experience between Xbox 360 and Xbox One. In 2015, Wargaming announced World of Tanks for Sony’s PlayStation®4, continuing its console campaign. The mobile MMO game World of Tanks Blitz has opened up Wargaming’s trademark team-based military IP to smartphone and tablet users worldwide.