Amazon Prime Facing Backlash for Removing ‘Born To Kill’ From ‘Full Metal Jacket’ Movie Poster

Photo Credit: MARCO BERTORELLO / AFP / Getty Images
Photo Credit: MARCO BERTORELLO / AFP / Getty Images

Amazon Prime is one of the world’s premiere streaming services, sharing a space at the top of the market with the likes of Netflix, Disney+ and Discovery+. Given its position, it’s not immune to user criticism. One recent issue with Prime was related to Full Metal Jacket (1987), with the outcry turning into widespread backlash online. The reason? The “Born to Kill” phrase on the film’s official poster.

Still from 'Full Metal Jacket'
Full Metal Jacket, 1987. (Photo Credit: Carlito / MovieStillsDB)

Directed by Stanley Kubrick, Full Metal Jacket follows US Marine Pvt. J.T. “Joker” Davis across his service in the Vietnam War, from his enlistment and boot camp, to his deployment overseas. Through him, the audience bears witness to not only the brutal nature of the conflict, but also how it impacted the psyche of those who served.

Since its release in 1987, the film has garnered a cult following, largely thanks to its realistic portrayal of the combat conditions in Vietnam. As such, fans were excited to see the release appear on Amazon Prime. However, upon closer inspection of the entry, an unusual change was noted as having been made to the movie poster.

“Born to Kill,” which had been scrawled on the helmet, was absent; it had been erased from the graphic.

This immediately caused outrage among users, with the backlash becoming such that star Matthew Modine chimed in, writing on X (formerly Twitter), “Who decided to remove “BORN TO KILL?” Not only did they alter a piece of iconic art by Philip Castle, but they completely misunderstood the point of it being there.”

It’s for the latter reason that people are so upset. As Modine explains, “Pvt. Joker wears the helmet with ‘BORN TO KILL’ and the peace button as a statement about ‘the duality of man.'” Essentially, it shows the two parts of him: the US Marine (“Born to Kill”) and the pacifist (the peace sign).

Matthew Modine as Pvt. J.T. "Joker" Davis in 'Full Metal Jacket'
Full Metal Jacket, 1987. (Photo Credit: Zayne / MovieStillsDB)

According to Deadline, Warner Bros., which is responsible for Full Metal Jacket‘s distribution in the United States, has requested that Amazon return the poster to its original state, “Born to Kill” included.

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The preview for the film on Prime has since been changed from the poster to an in-movie still. Notably, “Born to Kill” is centered and readable on Pvt. Joker’s helmet.

Clare Fitzgerald

Clare Fitzgerald is a Writer and Editor with eight years of experience in the online content sphere. Graduating with a Bachelor of Arts from King’s University College at Western University, her portfolio includes coverage of digital media, current affairs, history and true crime.

Among her accomplishments are being the Founder of the true crime blog, Stories of the Unsolved, which garners between 400,000 and 500,000 views annually, and a contributor for John Lordan’s Seriously Mysterious podcast. Prior to its hiatus, she also served as the Head of Content for UK YouTube publication, TenEighty Magazine.

In her spare time, Clare likes to play Pokemon GO and re-watch Heartland over and over (and over) again. She’ll also rave about her three Maltese dogs whenever she gets the chance.

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